Minister for Industries and Commerce, S S Slathia has called for exploring more marketing channels to facilitate artisans and weavers of the State sell their products in a hassle free manner.
Speaking to a large gathering of Handicraft artisans, and Handloom weavers, after inaugurating Dast-a-Hunnar, a 15 days National Handloom Expo, at Urban Haat here today, Mr Slathia said holding of regular Expos in different areas of the State, especially at prominent tourist destinations will go a long way in providing a platform to the artisans and weavers to show case and sell their products without exploitation of middleman.
The Mega Expo, sponsored by Development Commissioner Handlooms, Ministry of Textiles (GOI) is being organized in Srinagar after a gap of 26 long years wherein 80 stalls have been set up by artisans & weavers including 15 Handlooms Cooperative Societies from Delhi, Agra, Jaipur, Panipat, Himachal Pradesh, Andhra Pradesh, Banaras & Uttar Pradesh.
Mr. Slathia enjoined upon the officers and field agencies of Industries and Commerce especially Handloom and Handicrafts Departments to coordinate and dove-tail their schemes and programmes to promote world famous artifacts of the State in a big way.
Mr. Slathia called for strict quality control measures to preserve the artistic heritage of branded Kashmiri products like Pashmina Shawls and Kani shawls, adding that there should be no compromise on quality of handicraft and handloom products. He asked the law enforcement agencies to act tough against unscrupulous dealers who are indulging in sale of duplicate and fake products in the name of Kashmiri brand.
Earlier, the Minister went round various stalls and interacted with Handloom Weavers and Artisans.
The Director Handlooms, Mehraj-ud-Din Keenu, in his welcome address, gave a detailed account of the achievements of the department and schemes and programmes being implemented for promotion of handlooms and welfare of artisans and weavers of the State.
Speaking to a large gathering of Handicraft artisans, and Handloom weavers, after inaugurating Dast-a-Hunnar, a 15 days National Handloom Expo, at Urban Haat here today, Mr Slathia said holding of regular Expos in different areas of the State, especially at prominent tourist destinations will go a long way in providing a platform to the artisans and weavers to show case and sell their products without exploitation of middleman.
The Mega Expo, sponsored by Development Commissioner Handlooms, Ministry of Textiles (GOI) is being organized in Srinagar after a gap of 26 long years wherein 80 stalls have been set up by artisans & weavers including 15 Handlooms Cooperative Societies from Delhi, Agra, Jaipur, Panipat, Himachal Pradesh, Andhra Pradesh, Banaras & Uttar Pradesh.
Mr. Slathia enjoined upon the officers and field agencies of Industries and Commerce especially Handloom and Handicrafts Departments to coordinate and dove-tail their schemes and programmes to promote world famous artifacts of the State in a big way.
Mr. Slathia called for strict quality control measures to preserve the artistic heritage of branded Kashmiri products like Pashmina Shawls and Kani shawls, adding that there should be no compromise on quality of handicraft and handloom products. He asked the law enforcement agencies to act tough against unscrupulous dealers who are indulging in sale of duplicate and fake products in the name of Kashmiri brand.
Earlier, the Minister went round various stalls and interacted with Handloom Weavers and Artisans.
The Director Handlooms, Mehraj-ud-Din Keenu, in his welcome address, gave a detailed account of the achievements of the department and schemes and programmes being implemented for promotion of handlooms and welfare of artisans and weavers of the State.
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