Tuesday, April 10, 2012

Toyota signs Virat Kohli as Brand Ambassador

Toyota Kirloskar Motor (TKM) today announced Virat Kohli as its Brand Ambassador. The young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India.

Commenting on this new alliance Sandeep Singh, Deputy Managing Director, Marketing, TKM, said, "we are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles- passion, exuberance, energy, fun and excitement. Toyota's journey in India and Virat's journey in cricket bear similarities. From a budding player, both went on to become promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers".

"I am excited to be a part of Toyota's drive to connect with India's youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart", said Virat Kohli about endorsing Toyota brand.

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