Friday, March 2, 2012

Arun Art Printers goes digital

Pioneering the printing technology in the city of temples Arun Art Printers has achieved yet another landmark by being the first printing concern to introduce the state of art Digital Printing technology in Jammu. A name to reckon with amongst the printing doyens, the concern has successfully set up complete Digital Printing of Konica Minolta in the city of temples thus providing an opportunity to the people of Jammu the state of art printing facilities and services.

Arun Art Printers introduced the first set-up of desktop publishing in Jammu in early 90's and thereafter in mid 90's it introduced the first commercial set-up for Offset Printing as Sheetfed. Being pioneer in providing quality printing in this city, the concern has already received numerous awards for excellence in the field of printing at State and international level.

Digital printing involves higher cost per page than the traditional offset printing methods but this price is usually set off by the cost saved as a result of doing away with all the technical steps involved in preparing the printing plates. It also allows on demand printing, short turn around, and even a modification of the image (variable data) with each impression. The savings in labour and ever increasing capability of digital processes means that digital printing has almost reached a point where it will match rather supersede the offset printing technology ability to produce larger print runs at a low price. The main difference between digital printing and traditional methods such as lithography, flexography, gravure, or letterpress is that no printing plates are used in the digital process, resulting in a quicker and less expensive turn around time.

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